Data Strategy & Intelligence
Source, evaluate, combine, license, manage, and turn data into differentiated business value.
TYLER 4 DATA LLC
Where Data, Product & Strategy Come Together to Drive Value
I help companies turn complex data, product, and operational challenges into practical strategies that create measurable business value. With 20+ years of experience across real estate data and PropTech, I bring a hands-on perspective spanning data sourcing, product creation, operations, growth, and execution.
- Real estate data & PropTech experience
- 20+ Years
- ARR growth at a scaling platform
- 55×
- Acquisition outcome of a business I helped scale
- $175M
- Products, datasets & business verticals
- 0→1
Experience Across the Entire Business
A data decision can affect product capabilities, margins, customer experience, compliance, sales, support, and future growth. My experience across those functions helps me see the connections — and build strategies around the business as a whole, not just one department.
- Customer support
- Data operations
- Licensing
- Product leadership
- Business development
- Operations
- Enterprise data strategy
How I Can Help
Broad enough to connect the pieces. Focused enough to execute.
Product & Business Technology Strategy
Turn ideas and business needs into roadmaps, MVPs, requirements, workflows, business-platform configurations, and executable plans.
Business Strategy & Operations
Simplify processes, automate repetitive work, improve visibility and accountability, strengthen support operations, and align teams around execution.
Growth, Partnerships & Business Development
Identify use cases, opportunities, strategic partnerships, sales-enablement needs, and practical ways to create additional customer and business value.
Strategic Advisory, Reporting & Compliance
Bring experienced perspective to complex decisions, reporting and analytics, contractual/data-utilization requirements, compliance implementation, competitive analysis, and cross-functional initiatives.
Not Sure Where It Fits?
Many business problems cross more than one service area. Start with the problem, not the category.
Real Estate Data Expertise
From Source to Strategy
I have spent 20+ years working across the real estate data lifecycle — sourcing it, selling and licensing it, evaluating vendors, negotiating contracts, defining processing logic, supporting customers, combining sources, creating derived insights, and productizing data into new revenue opportunities.
I understand not only what data exists, but how it differs, where it comes from, how providers compare, how it can be used, and what it takes to turn raw information into something commercially valuable.
- Public Record
- Modeled Data
- Geospatial
- MLS & Listing
- Consumer & Business
- Market Trends
- Multi-Source Strategy
- Created Intelligence
Selected outcomes
Different challenges. Different kinds of value.
Four engagements that show the range — creating a business from nothing, scaling an existing platform, building a data revenue stream, and turning an underperforming business around. Companies are unnamed here by design; the named career history is on the About page.
Create
0→1 in 8 months
Building a New Business From Scratch
Central product and business lead for a small team, defining product strategy, data utilization, workflows, requirements, and positioning.
Scale
$1.2M–$66M ARR
Helping Scale a PropTech Business 55×
Data sourcing and utilization strategy, vendor negotiations, multi-source logic, product capabilities, operations, CRM, marketing automation, and compliance support.
Build Revenue
$3.0M ARR
Building a New Data Revenue Stream
Aided in establishing a new division and grew revenue by onboarding net new customers and created new datasets that generated new recurring-revenue streams.
Transform
12-month transformation
Rebuilding an Existing Business
Platform redesign, data strategy, CRM, billing, marketing automation, MLS utilization, customer migration, training, affiliate program creation, and global team coordination.
Support. Empower. Accelerate.
- See the Big Picture. Work the Details.
- I can get deep into data, workflows and requirements, then distill the details into what leadership actually needs to decide.
- Stay Focused on the Goal.
- A roadmap gives direction. The path can change. I adapt, ask questions and find alternate ways to reach the outcome.
- Think Several Steps Ahead.
- I look ahead for dependencies, constraints and potential blockers so teams can act proactively instead of continually reacting.
How I use AI
Experience Leads. AI Accelerates.
I use AI strategically to accelerate research, organize information, explore concepts, improve clarity, simplify complexity, and support execution. It does not replace the experience, judgment, or subject-matter expertise behind the work.
Have a Challenge, Idea, or Opportunity Worth Exploring?
If you are trying to solve a problem, build something new, improve what already exists, or simply need an experienced perspective, let's have a conversation.
Based in Orange County, California · Serving clients nationwide · Available for onsite engagements